Thomas Cook Airlines has launched a ‘HELLO Holiday’ marketing campaign to support the January peak booking season.

Parent company Thomas Cook Group Airline will also unveil the campaign for German sister airline Condor next week.

The marketing images showcase the “happiness experienced when going on holiday”, with Instagram-style photographs featuring the word ‘HELLO’.

The campaign can be seen across digital, outdoor and print platforms, and heard on radio.

German brand agency Leo Burnett Germany will manage the consumer and trade campaigns for Condor in the German market and Thomas Cook Airlines in the UK.

Andrea Albrecht, chief executive of Leo Burnett Germany, said: “In the always-changing aviation market, differentiation and stand-out is challenging, and it’s a task that we look forward to embarking on.”

Leo Burnett serves clients such as Fiat, Goodyear, McDonald’s, Philip Morris, Procter & Gamble, Lidl and Samsung.

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