Trade sales of Hoseasons short breaks rose by more than a quarter in the period between Christmas and new year.
The luxury lodge and cottage specialist revealed a 27% year-on-year increase in sales through third parties as overall booking rose by 10% in the week.
Bookings made on new year’s eve alone soared by 30%.
Sales director Sally Henry (pictured) described the bookings boom as good news for the trade as well as the wider staycation market.
She said: “Strong sales figures are obviously great news for us, but they should resonate with the wider sector too.
“No-one knows what’s going to happen post-Brexit, but the encouraging thing for all of us is that uncertainty doesn’t seem to be translating into bookings.
“In fact, the opposite appears to be true at the moment, with people more determined than ever to protect their precious time with friends, family and loved ones and grab a great deal.”
The east of England attracted the biggest rise in bookings between Christmas and new year, up by 22%, while bookings for Scotland jumped 20%.
The booking period was the first in which Hoseasons sold more breaks with a hot tub than without – something Henry said agents should take note of when looking to sell the UK to their customers.
“All the evidence we have, be it sales data, conversations with agents or with park owners is that properties with hot tubs sell better than those without,” she added.
“People want something more than they can get at home from their break and the ongoing investment in UK accommodation and facilities over the last decade, including hot tubs, means they don’t have to go abroad to get it.”
Short breaks made up more than three quarters (78%) of Christmas and New Year sales through partnerships with the likes of Booking.com, Dogs Trust and the NHS, while 66% were booked by couples.
More: Yorkshire is hot spot for hot tub holidays [Dec 18]
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