Holiday price comparison site and deals platform Icelolly.com has overhauled its website to make its search and booking processes “more user friendly and inspirational”.
The refresh has come into effect in early January as the traditional peak holiday selling season takes hold.
Icelolly.com now features an ‘app-like look’ on mobile, desktop and tablet platforms, using “bold colours and aspirational background images”.
The homepage features a “mega navigation menu” that highlights deal collections, with the tool extended across all pages in a bid to simplify the search and book process and allow its customers to more easily navigate to the different types of holidays and experiences.
Drop-down menus including Compare Holidays, Holiday Deals and Travel Inspiration have been made more prominent and the site now incorporates dedicated sections below the search-and-book window to highlight categories such as all-inclusive, faraway, and family and cruise as well as seasonal offers, specific destinations and experiential offers such as escorted and guided tours, dining, days out and spa breaks. There is also a selection of Top Deals and curated ‘editor’s picks’.
“As a business, we consider the customer journey in everything that we do, and ensuring they get the very best user experience when visiting icelolly.com is essential,” said chief technology officer Tony Iacobucci. “The team has worked tirelessly to reimagine our website, providing inspiration to our customers and giving them the opportunity to learn more about their destination of choice or discover new experiences.”
Icelolly is running a Peaks sale until January 31.
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