P&O Cruises is to incentivise agents during the industry’s peak booking period by offering a bonus 100,00 Shine Rewards points.
Agents will be rewarded for every Select Price bookings made between December 19 2018 and February 28 2019.
Each ‘spin’ on the ‘gamification’ feature Spin the Wheel will give agents the chance of winning 1,000, 5,000 or 10,000 points.
Agents would normally earn between 70 and 100 points for a booking.
Agents will also get the chance to win a pair of tickets to the Shine Surprises Party at secret location for more than 300 agents.
Passengers who book before February 28 will qualify for low deposits of 5%, extra onboard spending money in sea view cabins and above, and on selected cruises additional passengers can sail from just £1.
P&O Cruises will also launch a TV advert campaign, featuring actor Rob Brydon, from Christmas Day.
The ad will air on December 25 and will be supported by cinema, radio, print and digital campaigns.
P&O Cruises vice president sales and marketing, Alex Delamere White, said: “We really want our agents to have a great Christmas and New Year Wave period, and know that our seasonal promotion and advertising, coupled with the Shine incentive, will definitely help drive sales.
“This year’s advert with Rob Brydon really captures the excitement of exploring the world with P&O Cruises and the offers that accompany it make for an even more attractive option for those planning holidays in 2019 and beyond.”