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MAG acquires online airport car parking site

Online parking comparison site SkyParkSecure has been taken over by airports Group MAG for an undisclosed sum.

The Blackpool-based price comparison and booking agent allows users to compare and book more than 300 parking options across 28 UK airports.

The company generated revenues of £2.2 million last year.

The acquisition of will allow MAG to improve further its technology capabilities and rationalise costs in distributing parking products through greater scale in sales channels.

The business and its staff will join MAG’s airport services division, alongside the group’s dedicated technology division MAG-O, which aims to enhance the end-to-end airport experience for passengers using its airports.

The SkyParkSecure business will improve MAG’s distribution capabilities via national online channels.

SkyParkSecure was one of the first companies of its kind to offer independent customer reviews of car parks and the first to send mobile parking confirmations.

Large businesses have been able to book, manage and save money on corporate airport parking bookings via the site for three years.

Dean Pailing, co-founder and managing director of SkyParkSecure, will join MAG following the acquisition.

MAG airport services CEO Andrew Harrison said: “SkyParkSecure is another great acquisition.

“We have enjoyed a great relationship with Dean and the SkyParkSecure team having traded closely with them for a number of years.

“They will add unbeatable expertise, tech and vision to our existing talent. SkyParkSecure is a successful, growing business and we are delighted to begin working more closely with the team.”

Pailing added: “Having spent the last 12 years building the SkyParkSecure brand and a base of over two million loyal customers, we’re delighted that our business has been acquired by MAG and that we will now have the opportunity to take both businesses to the next level in the online airport parking sector.

“This is an exciting time for our customers, as this relationship will enable us to provide a greater level of care and service, as well as increase our service offerings going forward.”

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