The Global Travel Group has unveiled its new-look branding as it celebrates its 25th year at its annual conference in Orlando.

Global’s refreshed look – which includes a ‘G’ logo and modern palette of colours – has been created to “future proof” the consortium in the minds of its 350 agent members, their customers and suppliers it works with.

Agents will receive a toolkit on how to use the new branding on customer-facing communications, with the new logo and typography available for use on websites, business cards, letterheads and quotes as well as marketing.

Commercial director Cherie Richards said: “Over the last 12-18 months there has been incredible investment in the business and we have looked at all elements of how we operate – this included ensuring our branding best represented the company we are today.

She added: “We believe we are the best-in-class membership organisation to be a part of, work with and work for. Having a unified, modern brand underlines our standards and presents the business to the world as one that is fresh and forward thinking. It is vitally important that we have a relevant look across all touchpoints – partners contact us through many channels and we want them to understand that Global is a business they can trust.”

GalleryThe Global Travel Group Conference 18