The Global Travel Group has unveiled its new-look branding as it celebrates its 25th year at its annual conference in Orlando.
Global’s refreshed look – which includes a ‘G’ logo and modern palette of colours – has been created to “future proof” the consortium in the minds of its 350 agent members, their customers and suppliers it works with.
Agents will receive a toolkit on how to use the new branding on customer-facing communications, with the new logo and typography available for use on websites, business cards, letterheads and quotes as well as marketing.
Commercial director Cherie Richards said: “Over the last 12-18 months there has been incredible investment in the business and we have looked at all elements of how we operate – this included ensuring our branding best represented the company we are today.
She added: “We believe we are the best-in-class membership organisation to be a part of, work with and work for. Having a unified, modern brand underlines our standards and presents the business to the world as one that is fresh and forward thinking. It is vitally important that we have a relevant look across all touchpoints – partners contact us through many channels and we want them to understand that Global is a business they can trust.”
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.