Almost a quarter of Britons have China as their top bucket list travel destination, according to new research published today.
The country tops Singapore (20%) Bali (16%) and South Korea (10%) as it emerged that nine in ten people have never been to China.
The the poll of 2,000 adults by Air China found that 68% saw the Great Wall of China as the place they would most like to visit.
The wall topped the Terracotta Army in Xi’an (53%) and the Forbidden City in Beijing (51%).
But only one in ten Britons have heard of the picturesque Li River in Guilin, and only 4% know of the Beaches of Qingdao.
The picture Britons most want to share on when visiting China is the Great Wall of China (41%).
More than a third (35%) would like the opportunity to get up close and personal with giant pandas at Chengdu’s Panda Base.
China’s food is one of the key reasons why 46% of people from the UK consider it a country to enjoy new and authentic culinary experiences.
One in six Brits would happily try all foods on offer in China – including snake and insects.
Air China Europe deputy general manager Hongbing Chen: “Although it’s surprising that so few Brits have travelled to China, it’s fantastic to see there is such a strong appetite to travel to the country, and that it’s a place where people want to achieve their dreams.”
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