Leading designer Adam D Tihany has been named as creative director for Cunard’s new ship.
He will oversee the entire interior design process of the still unnamed vessel which is due to enter service in 2022.
Tihany’s work includes cruise ships and luxury hotels such as The Beverly Hills Hotel, Belmond Hotel Cipriani and The Oberoi New Delhi.
He has also created restaurant interiors for chefs including Thomas Keller and Heston Blumenthal.
He and his team of designers are currently working on plans for the new ship’s dining areas.
Queens and Princess Grill restaurants will feature among the dining options.
This is part of design work underway in preparation for construction of the ship at the Fincantieri shipyard in Italy.
Cunard’s first new-build for 12 years will mean the line will have four ships in service for the first time since 2000.
Tihany said: “The name Cunard is obviously magical and I’m very excited to be involved in this project.
“If you look at the history of Cunard, it has always been a forward-looking brand. It has a classic image but actually each ship has been innovative for its period.
“We want to continue this tradition and move the brand forward with the creation of an exciting and spectacularly beautiful new cruise liner.
“Guests can expect a much lighter, contemporary feel, but crucially it will still feel like a Cunard ship and Cunard’s loyal guests will feel very at home.
“The new ship will celebrate Cunard’s British heritage but with a whisper, not a shout. Everything a guest expects to see on a Cunard ship will be there, but in a different way to the other three.”
Cunard senior vice president Simon Palethorpe added: “Cunard offers unrivalled luxury ocean experiences and to have such a renowned designer as the creative director for the new ship shows our commitment to providing our guests with a whole new experience.
“Adam is working with a great team and there are some stunning ideas and concepts in the making, but still with the unique Cunard luxury and distinctiveness that our guests know and love.
“We look forward to sharing more of our designs next year as they come to life.”
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