Instagram-inspired trip bookings are being introduced by easyJet via the carrier’s mobile app.
The new Look&Book app feature allows easyJet passengers to instantly book flights using just a photo without them needing to know the destination.
The technology allows those browsing Instagram to take screen-grabs of inspiring photos they see and then share with, or upload to, the budget airline’s app.
The system then uses advanced image recognition techniques to identify the location to match the photo to the airline’s 1,000 European destinations.
The new feature not only recognises the destination, but also suggests the nearest airport and pre-populates the booking form with those details.
Created by creative agency VCCP in partnership with Travelport Digital, Look&Book is being supported by a social campaign which will include a launch film.
EasyJet head of digital experience Daniel Young said: “Look&Book will help people to further explore Europe with ease and open up new destinations and previously hidden holiday locations for a range of customers. It’s fantastic how technology is enabling us to enhance and streamline the customer search and booking experience.”
Travelport traveller engagement solutions vice president, Cormac Reilly, added: “This new feature unites mobile technology with social media, two areas that are playing an increasingly significant role in shaping the traveller experience, to deliver an inspiring new way to book travel.
“We look forward to continuing to explore new ways to further enhance the value the easyJet app provides to today’s hyper-connected traveller.”
VCCP creative director David Masterman said: “We’ve all seen places on Instagram and wished we could just be there. The beauty of Look&Book is how easily it makes those daydreams become reality.”
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.