G Adventures has launched a new style of travelling based around wellness.
The programme has been built around three themes: mindfulness, movement and nourishment.
More than 80 tours are available across 10 destinations and range from seven to 13 days.
Optional activities from a prayer ceremony with monks in Nepal and an ashram stay in India, to yoga and meditation classes will be built in to itineraries and accommodation will be based outside of cities.
Mindfulness tours will operate like existing group itineraries but guides will be trained in the exercise. Each guest will be asked by the guide what they want to achieve out of their holiday, from digital detoxes to relieving stress.
Nourishment tours will include local culinary experiences such as market visits and cooking classes with vegan and vegetarian options available, with a focus on produce from the local area.
Movement tours are activity based and include yoga and meditation classes, as well as hiking and paddle boarding.
The tours go on sale this week with the first taking place next June to coincide with Global Wellness Day.
The nine-day Wellness Bali takes in ancient spiritual sites and wellness rituals including the Hindu temple of Tirta Empul. Prices start from £1,149.
The programme is available to book online from this week and will be included in G Adventures main brochure out in December as an insert.
Managing director for EMEA Brian Young said destinations typically associated with wellness feature in the programme, but there are locations you might not expect to be linked with the concept also included, such as Tuscany, Iceland and Patagonia.
“It’s an important part of people’s lives in terms of mindfulness and wellness and feedback from agents is that it’s on people’s minds when they’re booking holidays,” he said.
“These tours are for people who are already into wellness or want to get into it. Customers will be able to see the destinations, do the experiences like they would on any of our tours, and at the same time be able to meld wellness through their journey.”
The operator has also reported significant growth in the Middle East year on year.
UK sales for Jordan have increased by over 70%, Egypt by more than 50% and Morocco by 40%.
“The region suffered after the Arab Spring but it’s come back strong for us and is now performing better than it did before the uprisings.”
Young said this was down to a decision by G Adventures to not pull out of the region during the Arab Spring, with all of its tour guides remaining in place throughout.
“We stuck with it through out and I think now we’re seeing the benefits of that,” he added.
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