Canadian leisure carrier Air Transat today named new UK and Ireland commercial and marketing chiefs.

Malaysia Airlines UK, Europe and North America regional manager Adrian Keating joins today (Friday) as UK and Ireland commercial director for the UK and Ireland.

His key areas of responsibility include sales, distribution, e-commerce and revenue management.

Former Tui Group head of brand activation, Adam Clarke, becomes UK and Ireland head of marketing.

He will be responsible for developing and implementing Air Transat’s marketing strategy and managing the airline’s regional marketing and e-commerce team.

Keating started his career at British Airways in 1999, where he held a number of sales positions, before roles with easyJet as sales manager, Europe and Etihad Airways as global sales manager.

Clarke previously worked across ancillary revenue and partner marketing at easyJet and held a marketing role at Flybe.

Air Transat commercial vice president, Gilles Ringwald, said: “We are delighted to have an executive of Adrian’s calibre leading our commercial team in such a key market.

“His proven track record in devising and delivering airline commercial strategies make him a natural fit for Air Transat as we continue to develop and strengthen our presence in the UK and Ireland.

“Adam Clarke’s credentials as an experienced marketer for leading travel and consumer brands make him a valuable addition to our team, and he will be instrumental as we continue to build Air Transat’s presence in the UK and Ireland with consumer and industry audiences.”

Keating added: “Air Transat is a longstanding and innovative airline, and one with a proven, strong network across the UK and Ireland. I look forward to working with my team to make us the carrier of choice to Canada for both leisure travellers and our valued partners in the travel trade.”

Clarke added: “Air Transat is an airline with a strong reputation for providing excellent value, high quality flights to Canada, I look forward to enhancing its brand presence in the UK and Ireland.”

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