One of the pioneers of cruise-themed TV has branched out to on-demand streaming platforms to reach more new-to-cruise customers.
Vision Cruise has broadcast programmes on Sky since 2009, but from this month started to stream content on YouTube, Facebook, Virgin and Now TV as well.
The Liverpool-based agency also switched Sky channels on September 4 from 199 to 191, meaning it now pays less for airtime than it did on channel 199, also known as Holiday & Cruise TV.
Vision Cruise now puts out three programmes – Cruise Today, Bargains of the Week and Best Value Cruise Hour – on Sky 191, plus 15-minute shorts on its on-demand platforms each week.
Brand director John Cooper said: “Streaming figures have gone through the roof. Last week was our best for sales for three years – we were 14% up year on year.
“We were up against it because in the same week last year we took home £250,000 worth of business from a cruise fair in Birmingham, which did not run this year.
“We are hearing from people that we have not heard from before – people we call ‘new joiners’. Those are the people we are really going for.”
Cooper revealed 21% of the customers Vision Cruise sold sailings to last week had not contacted the company before.
Explaining the spike in new‑to-cruise customers, he said: “We have got the three programmes, plus 15-minute programmes on each cruise line or on snappy deals we are offering.
“If you are new-to-cruise, and you are watching on your phone, you are not going to watch for hours and hours if you have never been on a cruise before.”
Manchester-based agency Cruise1st airs on two channels on Sky: 688 as well as Vision Cruise’s former TV home on 199.
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.