Loganair has struck a three-year deal to become the first airline partner to Championship football club Norwich City.
The football club is the closest to the Scottish regional carrier’s English operational base at Norwich airport.
Loganair will take over the exclusive management of the team’s charter air travel, including flights to select away matches, as well as ad hoc domestic travel.
In a reciprocal agreement, the airline will also become a sponsor of the EFL Championship club.
Loganair commercial director Kay Ryan said: “This is a very important strategic arrangement for us, as Norwich airport is our only operational base outside Scotland. It shows our continued and growing commitment to the city and the airport.
“Like us, Norwich City FC has a passion to be the best they can be, and I know we’ll both go from strength to strength over the next three years.
“I’m confident this partnership will be to the mutual benefit of our two organisations.”
Loganair currently operates scheduled services from Norwich to Edinburgh and Manchester and will operate seasonal flights to Jersey next summer.
Norwich City commercial director Ben Kensell said: “This partnership is a really significant step forward commercially as it benefits both the first team requirements and boosts the commercial revenue streams further.
“There are very few clubs outside of the Premier League that have an airline partner, so we are really pleased to have a long-term agreement signed with the brilliant team at Loganair.”
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