Clia is dedicating the second week of its #ChooseCruise campaign to the sport and fitness options available to passengers.

The #ChooseCruise initiative runs in the UK throughout September and globally across Clia cruise lines in October.

The aim of the campaign is to highlight different onboard experiences on offer through a holiday at sea and on a river ship.

Andy Harmer, Clia UK & Ireland director, said: “Activities aren’t just confined to ships either, as guests can choose from many active adventures ashore.

“From hiking trips over mountain slopes, glacier-treks and kayaking adventures to the slightly less physically demanding city walking tours and biking excursions, guests can inject a more energetic way to explore ports of call and their surroundings.

“Cruise holidays offer so many ways to keep active that anyone looking to keep fit on their holiday can feel confident in doing so when they #ChooseCruise.”

Harmer said he believed cruise lines have caught on to the latest fitness trends with “almost all” currently being offered on ocean and river vessels.

The #ChooseCruise initiative replaces the Plan a Cruise Month which has been run by Clia globally over the past two years.