The Travel Network Group has launched a refresh of its four core brands.
New logos have been unveiled for Worldchoice, Worldchoice Plus, The Travel Trust Association (TTA) and The Travel Network Group in a rebrand that was a year in the making.
It comes as Worldchoice celebrates its 40th anniversary, TTA its 25th and The Travel Network Group turns 10.
Five shops owned by The Travel Network Group – in Wigan, Sheffield, Leeds, Chesterfield and Shrewsbury – have already been rebranded, along with five member agencies who had the new logo ahead of time.
All member agencies are expected to be rebranded by January 1 2020, and will have a design service from TTNG, and preferential rates on their new fascias.
Chief executive Gary Lewis made the announcement at a ‘celebration breakfast’ ahead of a networking event at London’s Park Plaza Victoria, which was attended by more than 150 of the group’s members and business partners.
Addressing the room, Lewis said: “We wanted to show this year the transformation that’s gone on at the business over the last ten years. IT’s a different culture, different quality, and the team have bigger ambitions than ten years ago. The rebrand will bring that story together.
“With the three anniversaries, the stars have aligned.
“You don’t just change the brand, you have to change the story. I think everyone agrees that we have already changed the business – so we’ve changed the brands to reflect that.”
The group’s homeworking brand, Independent Travel Experts, which was rebranded earlier this year in a ‘soft launch’ was also showcased at the event.
Lewis added: “Since their inception, both Worldchoice and TTA have been leading brands in the independent travel sector and continue to dominate the industry today. Across the UK, Worldchoice and TTA Members are recognised for delivering top quality holidays and excellent service to their customers.’
“The newly designed branding will allow members to present a fresh, new contemporary look to their businesses and give them the opportunity to re-engage with their existing customers and communicate with new ones.”
Lewis said the new corporate identities complemented the group’s homeworking division; Honeycomb, its dynamic packaging platform and Cruise Club Concierge, its cruise tour operator.
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