A new livery is to be introduced by Flybe across all its Bombardier Q400 and Embraer 175 aircraft over the next six years.

The first new-look aircraft was unveiled yesterday with around ten a year being re-painted with completion across the entire Flybe fleet due by 2025.

The new white and purple livery will be delivered at no extra cost to the business as the work will be co-ordinated in line with existing fleet re-painting and planned maintenance programmes, according to the regional carrier.

The remaining aircraft still in Flybe’s previous white and blue livery will be the first to be re-painted, followed by those which have been purple for the longest period of time. Four new Embraer 175 jets set for delivery in July 2019 will arrive with the new livery.

The new look was created and developed in-house and features a cleaner, more modern, streamlined design when compared to the existing all-over purple.

“It is a look that more strongly reflects an awareness of the airline’s brand positioning ‘Close to You’ which emphasises Flybe’s passion for connecting regional communities,” the airline said.

Chief executive Christine Ourmières-Widener said: “Today marks a memorable new chapter in our airline’s history.

“To date, almost every part of our business has been touched by our ‘Close to You’ brand refresh and so refreshing our aircraft livery plays a significant part of strengthening that positioning as well as being an integral part of the ongoing programme to reinvigorate our fleet.

“The best part is that, by careful planning, we will achieve this at no additional cost to the business.”

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