Malaysia Airlines has enlisted more than 500 travel agents to help it in its two-day multi-city sales blitz.
The Malaysia Airlines Great Getaway Sale runs Monday September 3 to Tuesday September 4 with agents from Trailfinders, Virgin Holidays, STA Travel, Travelbag, Kuoni and Flight Centre involved.
The airline is using the blitz to highlight its fares from London to Malaysia, South East Asia and Australasia across Brighton, London, Manchester, Liverpool and Chester.
A prize wheel has been rolled out and used by agents to engage with consumers in each city with customers able to win prizes such as tickets to watch Liverpool Football Club, travel gadgets and return flights to Malaysia.
Richard De Villa, Malaysia Airlines’ marketing manager for the UK & Europe said: “We are thrilled to promote such great-value fares and superb products to inspire the trade to put magical Malaysia at the forefront of their holiday offerings. We look forward to showcasing the best of Malaysian hospitality in the air and on the ground to both our travel partners and our direct consumers.”
Malaysia Airlines operates twice daily between London and Kuala Lumpur on an Airbus A350.
Pictured are STA Travel agents in Liverpool launching their leg of the sales blitz on Monday.
More: Big Interview: Malaysia Airlines on path to recovery [March 17]
Malaysia Airlines hires new marketing manager and sales support for agents [April 17]
Malaysia Airlines launches London A350 flights [January 18]