Spotlight: Gold Medal’s golden all stars campaign

Spotlight: Gold Medal’s golden all stars campaign

Gold Medal has teamed up with Travel Weekly to launch its Golden All Stars campaign. Tour operations sales director Nick Hughes reveals how to enter.

Q. Tell us about the Golden All Stars campaign?
A. Our ‘Golden’ themed campaign focuses on our partnerships with Atlantis The Palm in Dubai and Emirates Airlines. It is fair to say that it’s one of our most successful campaigns. This year we are giving away five prizes and we are supporting the winning agents by assisting with training, marketing and product awareness. Last year’s ‘Golden’ campaign was our best to date – bed nights to Atlantis The Palm were up 30% year on year.

Q. What does it mean to be a Golden All Star?
A. The five winning agents will get exclusive booking discounts for a nine-month period, plus marketing materials, training and events. It is about continuing to ensure we are investing in our agents. With this additional knowledge, agents will be able to tell their customers more about Atlantis The Palm and Emirates products and sell with confidence.

Q. How do agents enter?
A. Agents need to make a booking to Atlantis The Palm with Emirates flights through Gold Medal between August 31 and October 31. Email the booking reference to goldenallstars@goldmedal.co.uk. Winners will be revealed in Travel Weekly. Agents can also earn an additional £10 Farebank Rewards when booking a package during the two-month-long incentive period (based on a minimum three-night stay) if they email the booking reference. Package bookings including a suite at Atlantis The Palm or premium seats with Emirates will earn an additional £20 Farebank Rewards. Agents can enter multiple times.

Q. What do you win?
A. The five winners will get an exclusive discount to use on Atlantis The Palm package bookings with Emirates flights via Gold Medal from December 1, 2018, to August 31, 2019. The customer will get a gift on arrival at the resort and up to £50 discount when booking a minimum three to four-night stay at Atlantis The Palm. If you book five or more nights at Atlantis The Palm, customers will save £100 per booking. The five winners will also get bespoke Atlantis The Palm marketing for their agency, an exclusive training day and we will taken them out for dinner. That will take place ahead of peaks period. We will also help them hold an in-store customer event. The pièce de résistance will be that the five winners will receive a holiday for two to Atlantis The Palm, three nights’ half-board in an Imperial Club Suite with a host of VIP inclusions such as a cabana at Aquarium Water Park, and a helicopter tour over Atlantis The Palm. The total package is worth around £6,000.

Q. Why is this campaign so beneficial to agents and their agencies?
A. It gives agents the opportunity to find out more about the Atlantis resort and the on board experience available with Emirates. The more knowledge and selling tips they can gather, the easier it is to pass on to their customers. Even if agents are not a Dubai specialist we want them to enter.

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