EasyJet founder Sir Stelios Haji-Ioannou is today reported to be pursuing two Latin American airlines, accusing them of brand theft for using the word “easy”.

Easygroup secured an order in the High Court last month calling on the Honduran airline Easy Sky and its Mexican parent company Global Air to desist from using the Easy Sky brand on its aircraft or from using the brand as a domain name on the internet or social media.

The order calls for the company to “change . . . to a name that does not commence with the word ‘easy’.”

Easy Sky, which has no links with EasyJet or Easygroup, was in the news three months ago when a Boeing 737 leased by its parent company crashed shortly after take-off outside Havana, Cuba, killing 112 people. Easy Sky has been operating in Honduras since 2012.

Sir Stelios is to follow similar court action against Colombian airline Easyfly.

A spokesman for Easygroup told The Times: “As you would expect, it has caused some customers to presume that it is associated with EasyJet. This company is nothing to do with the
Easy family of brands and is regarded as a ‘brand thief’.”

The case is due to come to the High Court in October.

Attempts to contact Easyfly and Easy Sky for comment were unsuccessful, The Times reported.