Gold Medal and Travel 2 have recruited three new key account managers as the trade-only brands look to increase face-to-face contact with agents.

Rachael Belshaw, once of Attraction World, has joined as key account manager for the north east and Yorkshire region and Thomas Cook’s Carmen Moreira will take the same role for central England next week.

In addition, Nichola Marston joins as key account manager, reporting directly into the recently promoted head of national accounts, Clare Weatherall. Marston and Weatherall together with the existing team will support Gold Medal and Travel 2’s national accounts.

The dnata-owned tour operators say the move shows they have focussed geographical areas covered by their on-the-road staff, giving them the opportunity to cover more specific regions.

Nick Hughes, sales director B2B Europe for Gold Medal and Travel 2, said: “Making sure that our sales structure is able to cope with our continued growth is something we have put a lot of effort into.

“Good businesses stay as close as possible to suppliers and customers, so it is imperative that we ensure our account managers are working efficiently.

“Streamlining the area each has to cover means they will be able to spend less time in the car and more time meeting the people who matter. We will also be stepping up efforts to get around to agents who work with us less – Gold Medal and Travel 2 offer an incredible breadth of product now and are evolving constantly so it is important we get that message out.”

Belshaw joined the business earlier this week from daily deals website Itison. She previously worked at Attraction World as business development manager.

Moreira will take up her position on August 13 when she joins from Thomas Cook Group, where she has most recently been retail sales manager for the west of England.

The two new regional appointments increases the size of the team managed by head of sales Colin Currie to ten from eight.