Two domestic operators have reported a surge in bookings following predictions from the Met Office that the UK is in for a hot, dry summer.
Both Hoseasons and Cottages4you received 44% more calls over the first bank holiday weekend this year than over the first bank holiday of 2008.
Hoseasons business development director Pali Badwal said the Met Office's statement had further boosted sales in what was already a buoyant year for UK tourism.
"Once again, we are advising customers to encourage their customers to book early for the UK this summer, otherwise they face disappointment as many areas are already starting to sell out across the peak weeks," he said.
Cottages4you managing director Geoff Cowley said: "The prospect of enjoying temperatures of 30C has certainly prompted more people to book a summer break in Britain. Customers are wanting to sample all that the UK has to offer. Cornwall, Scotland and the Lake District are proving to be particularly popular destinations."
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