Royal Caribbean International has launched a tool that transforms passengers’ photos into video matched to a soundtrack.
Artificial intelligence in the new tool, called SoundSeeker, uses Google Cloud Vision to identify objects, facial expressions and colours in a user’s photo.
SoundSeeker finds musical elements corresponding to each mood in the photo to compose an audio and visual photo album.
For more than a year, Royal Caribbean has worked with Berklee College of Music in Boston, US, to develop the technology.
The teams involved reviewed hundreds of music tracks along with 10,000 photos, matching 2.5million combinations to one of 10 moods.
Passengers can upload three photos of their choice to soundseeker.com and the AI analyses them based on colour, landscape, backdrop, emotion, body language and facial expression.
Jim Berra, Royal Caribbean’s chief marketing officer, said: “SoundSeeker is the latest proof point of Royal Caribbean innovation and how we focus it on delivering unexpected, memorable experiences.
“People of all ages crave new ways to share their best experiences on social media.
“This unprecedented tool allows you to put a completely unique, multisensory spin on sharing those memories – now friends and followers can see and hear your life’s adventures.”
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