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UK retains position as Dubai’s third largest source market

The UK maintained its position as the third largest source market for Dubai in the first half of the year.

The Gulf nation reported a record 8.10 million international overnight tourists in the period.

This represented an unspecified “consistent increase” on the same period last year.

Visitors from Russia topped the growth charts with a 74% increase over the first half of 2017.

Dubai Tourism director general, Helal Saeed Almarri, said: “The first six months of 2018 have both generated and sustained a steady performance, supporting strong growth across our global feeder markets.

“Attracting 8.10 million visitors during the first half of 2018 stands us in good stead as we accelerate momentum towards our visionary aspiration of becoming the most visited city in the world.

“The varied offering of Dubai’s tourism proposition has steadily evolved, prudently yet actively responding to market demand, and increasing the emirate’s attractiveness among target visitor segments across our key markets.

“As such, we have strategically deployed partnerships to ensure we continue to stay relevant and front of mind to both first-time and repeat visitors, while simultaneously creating a steady stream of Dubai ambassadors.”

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