TUI Travel drops Trips Worldwide and Magic of the Orient brands

TUI Travel drops Trips Worldwide and Magic of the Orient brands

TUI Travel is to drop its Trips Worldwide and Magic of the Orient brands, with product integrated into an expanded Travelmood business.

The changes are the result of a 30-day strategic review of longhaul brands Travelmood, Austravel and Trips Worldwide, as exclusively revealed by Travolution in April, following the appointment of Clare Tobin as managing director of specialist longhaul brands.

Former retail sales and operations director for First Choice retail Rad Sofronijevic has been appointed managing director of Travelmood, which will offer a broader portfolio of tailormade longhaul holidays. She will report into Tobin.

Read more on Travolution

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