Surge in holiday search traffic post-World Cup

Surge in holiday search traffic post-World Cup

TravelSupermarket has recorded a 20% uplift in people searching for a last minute summer getaway following England’s exit from the World Cup.

The holiday price comparison site compared its visitor numbers between Thursday July 12, the day after England lost in extra-time to Croatia in the semi final, and Sunday July 15 when France lifted the trophy, against same period in the previous week.

It said England’s exit from the tournament, after their best performance since 1990, also timed with slightly cooler weather in some regions.

TravelSupermarket’s top three post-World Cup beach resorts were Tenerife, in the Canary Islands, Majorca, in the Balearics and Antalya, in Turkey.

Spokeswoman Emma Grimster said: “The travel industry has widely acknowledged the World Cup, as well as the recent hot weather, has caused a slowdown in holiday bookings. Every time there is a major football event – the World Cup or the Euros, we see people delaying a getaway.

“Now the football is over, the weather seems to be cooling and the school holidays are very almost upon us, travel companies are keen to capture those who’ve still to book and get as many bums on seats as possible as we approach the peak getaway.

“There are still some great last-minute deals out there with holidays departing in the next fortnight for both couples and families available for less than £300 per person.

“Those who have still to book should compare prices online to get the best deals. If you are flexible on your date of departure – flying mid-week is often cheaper – as well as on your exact destination, you will find some excellent last-minute deals.”

The Civil Aviation Authority earlier warned holidaymakers against buying non-Atol-protected holidays in a rush to bag a bargain package.

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