Travel trade reports strong Easter sales

Travel trade reports strong Easter sales

The travel trade has reported strong sales for Easter which have been mostly buoyed by the lates market.

Companies have reported similar figures to Easter last year which was considered a good year as school holidays lasted for four weeks as opposed to the customary two.

Allbury Travel Group product and yield manager Chris Constantinou said sales had been driven by Egypt.

He said sales are up as the group increased flight capacity and  overall revenues had increased by 5%.

Scheduled flights consolidator managing director Michael Vinales said the consolidator was seeing broadly similar sales to this time last year with the Canaries the most popular destination, then Portugal, mainland Spain, Egypt and Cyprus.

He added: "Prices have held up although it is going to be a very late summer. People are booking but they are booking late as they are just not ready."

Advantage commercial director Julia Lo Bue-Said said although lead-in times on bookings had dropped to between six and eight weeks, sales are similar to last year while pricing has seen single digit growth.

She added: "The summer is going to be late (for bookings) but it will come in.

"If the operators can hold their nerve in terms of pricing then everyone will stand to make good margins out of it."

Meanwhile ABTA predicted around 2 million Brits were due to head overseas for the Easter bank holiday with the overall top spots being Spain, the Canary Islands, Turkey, Egypt and Tunisia while Florida is the top long-haul family destination.

Homepage image: WestEnd61 / Rex Features


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