Princess Cruises has recruited a former Harrods manager to join its UK trade sales team.

Grace Sandwith will be based at Princess’ UK office in Southampton at Carnival House, where she will manage commercial relationships in her role as sales manager strategic accounts.

Sandwith will report into senior sales manager Karen Farndell plus Zoe Scott and Georgie Mireylees, Princess’ other sales managers.

The appointment of Sandwith takes the team to 15 members – all supporting the trade.

Sandwith joins Princess Cruises from Harrods, where she was divisional merchandise manager.

Her previous role included the operational management of large scale accounts such as Chanel, Dior and Cartier.

Rachel Poultney, Princess Cruises’ sales director UK & Europe, said: “Grace brings with her a wealth of experience managing large commercial accounts at Harrods.

“Her time working in a prestigious, luxury sector means she is ideally placed to maintain and enhance our premium positioning with agents.”