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Cobalt Air strikes Amadeus deal to strengthen trade ties

Cobalt Air is to distribute its fares to agents via the Amadeus GDS as the Cypriot carrier bids to strengthen ties with the trade.

The agreement with Amadeus will make a full range of services and fares available to travel agencies worldwide.

It follows the airline joining the Iata Billing and Settlement Plan (BSP).

Working with Amadeus, which processed 630 million bookings for airlines last year, Cobalt Air will be able to access new markets, partners and technology.

The carrier will be able to personalise and differentiate its offering, as well as deliver a consistent shopping experience across all channels.

Cobalt Air will be flying 20 times a week from the UK to Cyprus and Athens this summer.

Chief commercial officer Paul Simmons said: “By making our full content available to Amadeus’ global travel agency community, we are pleased to facilitate travel agency bookings on our award-winning airline.

“Cobalt greatly values the role of the trade, and this partnership further enhances that.”

Amadeus Greece and Cyprus general manager and deputy regional manager for southern Europe, Eva Karamanou, added: “Our aim is to support our airline and travel agency customers so that they can leverage the best technology in the marketplace in order to reach more travellers and drive more revenue.

“Cobalt Air can now benefit from our unparalleled global network of corporations, travel management companies, travel agents and market reach.

“We look forward to working alongside Cobalt Air to help grow its business in Greece, Cyprus and beyond.”

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