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Silversea anticipates Jane McDonald bookings boost

Silversea is confident of a bookings boost on the back of being featured in a two-part episode of Cruising With Jane McDonald.

The first programme was screened on Channel 5 on Friday night with the second due to be broadcast at the same time this week.

The special two-part show features the TV personality cruising around South America on flagship Silver Muse from Valparaiso to Montevideo.

Currently in its fourth series, the Bafta-winning show averages two million viewers.

Silversea UK managing director of Silversea Peter Shanks said: ‘Cruising with Jane McDonald is really watchable television.

“She has a natural and down to earth way of bringing a travel experience to life – and rightly the first travel programme to be awarded a Bafta.

“I have seen our two Silversea South America episodes – and there are scenes that made me want to book a holiday right there and then.”

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