Inghams pulls summer short breaks programme

Inghams pulls summer short breaks programme

Inghams is pulling its summer short breaks programme in light of the worsening economic situation.

Inghams head of marketing Michelle Laverick said although the programme is largely staffed by seasonal workers, “several” members of staff are under consultation for possible redundancy following the move.

She added many of the destinations, including Vienna and Salzburg, featured in the programme will now be bookable through the operator’s summer lakes and mountains programme.

However, other destinations from the programme, which accounted for a single digit percentage of the operator’s entire sales, such as Paris and Bruges will no longer be bookable.

Laverick said the move is being made as part of a financial review of the business which has also led the operator to consider cutting its summer capacity figures although no decisions have been made yet.

She added: “We’re trying to reduce the operational costs of the business over the next couple of years. A lot of it will come down to monitoring what the economy’s doing, it is about playing it by ear.”

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