Almost half (45%) of people plan their summer travel around the World Cup, new research reveals.
However, almost a third prefer to wait until the football tournament in Russia has finished to book at last minute while 21% admit to booking once England have dropped out in the past.
Just under a third (31%) cite the importance of their holiday hotel having screens to show the football, and good wi-fi around the swimming pool to be able to watch the matches (29%).
Destination is also key as a quarter of people asked by Travel Republic admitting to travelling to a different country to be able to watch matches at a sociable hour.
Regionally, adults in Yorkshire are most likely to use the majority of their annual leave during the World Cup (53%).
People in the north-east travel to a different country to watch the matches the most (32%) and those from the Midlands prefer to send their family on an excursion during the matches (28%).
Travel Republic has created destination guides which include the best locations to enjoy the football aboard, and where to soak up the sights for the 90 minutes the match is on.
Head of sales Wesley Marley said: “For many of our customers, the World Cup is an important event that cannot be missed.
“I can easily relate to this, as I chose the most expensive flight of the day to ensure I arrived in time to watch a match, when going on holiday.
“Luckily many popular holiday destinations take the World Cup just as seriously as in the UK making it easy to enjoy the World Cup and also provide entertainment for the non-football fans in the family.”