The UK is no longer among the top 10 countries considered ripe for tourism development.
It has fallen to number 11 in the rankings of the World Economic Forum’s Travel and Tourism Competitive Report 2009.
The report, Managing in a Time of Turbulence, ranked Switzerland, Austria and Germany as the countries with the best environments for developing their tourism industries.
The WEF’s strategic design partner on the report, Booz and Company, said the downturn and climate change regulation were forcing the government to rethink the UK’s tourism policy.
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