Monaco has outlined plans to become carbon neutral by 2050 under a ‘Green is the new Glam’ campaign.
New transportation options are making it easier for tourists to reduce their carbon footprint.
A total of 17 bike stations, a solar powered bus boat and a dozen hybrid buses are available, together with two Tesla-compatible charging stations.
As many as 386,000 trips are made daily within the 2.02km-square principality.
But Visit Monaco says tourism partners are fully invested in the drive towards sustainability, including hotels and restaurants.
Several targets have been set, including the ultimate goals of cutting greenhouse gas emissions before 2030 by 50% compared with 1990 levels and of achieving total carbon neutrality by 2050.
The government of Monaco has unveiled a number of measures to ensure that the principality meets the targets for sustainability.
This includes the setting up of a ‘Mission for Energy Transition’, which manages a fund to support green initiatives, with grants to help local businesses make the transition to renewable energy sources.
At the heart of the campaign are initiatives relating to Monaco’s tourism industry.
Comprising €5.9 billion – more than 6.2% – of the principality’s GDP, the sector draws 355,000 visitors a year.
One example is the government-funded ‘Smart+’ initiative, which has seen hoteliers gifted a smart box allowing them to monitor their electricity consumption along with an action plan to help make energy savings.
The Monte-Carlo Bay hotel adapted more than 800 light fittings enabling it to save one month’s worth of electricity per year as a result of the scheme.
A Visit Monaco spokeswoman said: “We are thrilled to unveil the Green is the New Glam campaign.
“Monaco is undoubtedly one of the world’s most iconic destinations, and we look forward to introducing visitors to a side of our principality they may not have known about before; the destination of choice for the indulgent traveller conscious of leaving a positive impact behind when they leave.”
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