Brochures ‘little more than time tables’

Brochures ‘little more than time tables’

Cruise brochures are becoming little more than ‘time tables’ as holidaymakers use the web to research holidays at sea.

Research by P&O Cruises shows that by the time customers look at brochures they have already decided to book.

Managing director Nigel Esdale said: “The brochure is becoming almost just a time table with full grids replaced with just a ‘from and to’ price and references to our website for a full list of up-to-date fares.”

He added: “The technology is there to provide different website users with separate content and we are working hard to make this happen.”

Meanwhile, Esdale said there were still negative preconceived ideas about cruising. “We need to get the message out that cruising is not claustrophobic and there is no chance of being bored on board,” he said.

More on cruise



This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.

More in News