Small ship cruise aggregator eWaterways is targeting the UK trade for the first time.
The aggregator launched in the US in April 2008 and has now made its content available to the UK trade.
The online service allows agents to book a selection of 500 river cruises, sailing and yacht holidays, barge trips and coastal cruises. Passengers can charter the whole boat or book a cabin.
Former managing director of Octopus Travel Daniela Wagner is heading up the venture. She said: "Times are tough but this is a great time for the trade to really push the value that cruise offers as it's a very all inclusive product.
"With the average ticket price of £1,400 per person, eWaterways is not only a great earning opportunity as we pay generous commission rates, but also a chance for agents to expand their portfolio."
The ships offer between four and 150 cabins in worldwide destinations.
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