A trade incentive will be unveiled next month by Air New Zealand as part of a new promotional push.
The second phase of a global brand campaign introduced last October aims to drive awareness of the airline’s London to Los Angeles service.
Running from today (Tuesday) until the end of July, the campaign showcases why the airline is a ‘better way to fly’ to the US west coast.
The first phase focused on the many ways the airline can get passengers from the UK to New Zealand.
The new the second phase showcases the carrier’s Business Premier and Premium Economy cabins.
The campaign also sees the return of Pete the kiwi, as he shares his flying experience onboard an Air New Zealand aircraft.
The marketing approach will be predominantly digitally-led, including digital radio, digital out of home and online.