Cosmos Tourama to expand in river cruise market

Cosmos Tourama to expand in river cruise market

Cosmos Tourama plans to significantly grow its share of the river cruise market, new specialist businesses managing director Alan Maclean has revealed.

Maclean, who joined the company in January, said the current economic climate would open up opportunities for Cosmos Tourama – the touring arm of Cosmos – to sell European river cruises, particularly as a result of declining sales from other overseas markets.

He said: “We will be looking at opportunities to grow in the marketplace, not in terms of acquiring but in terms of accessing particular ships, whether they have been on the British market in the past or not.

“It’s a very fluid market. Different markets are up and down and present opportunities. It’s something we are keeping an eye on.”

Already Cosmos’ parent company Globus owns river cruise business Avalon, but the company also has commercial relationships in place with other river cruise operators such as Viking and Peter Deilmann to sell through products through its Tourama touring programmes.

The company already sells river cruises and has launched its own separate river cruises brochure. “It’s a perfect fit for our customer demographic,” added Maclean.

Homepage picture: Charles Bowman / Robert Harding / Rex Features


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