A new marketing push by Manchster airport aims to attract passengers from Northern Ireland to its long-haul network.

The multi-platform campaign aims to target 135,000 passengers a year who connect to long-haul routes via other UK airports.

The Airport aims to raise awareness of its long-haul network with particular focus on routes to North America, the Middle East and Asia.

There are up to ten flights a day between Belfast and Manchester with Flybe, easyJet and Ryanair.

The airport has joined forces with Northern Ireland crisp brand Tayto for a ten-week promotion and the chance to win a holiday.

The campaign features a promotion on nearly 240,000 packs, detailing a microsite to enter a competition to win a £3,000 holiday.

The airport is also targeting passengers with outdoor advertising and on radio.

Head of marketing Patrick Alexander said: “We know that people from Northern Ireland want to travel to long-haul destinations across the world and currently have to connect via other airports in the UK.

“This campaign aims to raise awareness of the extensive long-haul network we offer via Manchester with easy connectivity from Northern Ireland.”

Tayto marketing director Elly Hunter added: “Our research has shown that our consumers enjoy trying new tastes and are becoming increasingly attracted to flavours inspired by international cuisine and ingredients.

“In response to this, we developed the new limited edition ‘Taste of Abroad’ flavours.

“This strive towards global tastes and trends, combined with the target market’s love to travel, created a perfect fit for a partnership with Manchester airport for this campaign.”