Superbreak Mini-Holidays has added 156 new properties to its Superbreak and Highlife programmes in a bid to extend its luxury offer.
Sales director Ian Mounser said with overall sales up 6.1% through agents in January, there is still a market for the two 2009/10 programmes despite the global economic woe.
However, in order to ensure customers have as much choice as possible the operator has included the additional hotels to ensure as much consumer choice as possible.
Mounser said: “What we’re always trying to do is play with the hotel mix to make sure we’ve got the best possible.
“What’s happening is customers that have looked for quality continue to look for quality and don’t want to compromise on that while the bottom end of the market and family travel is continuing to hold on.
“I don’t think we need to cut back on our property numbers but it is a way of making sure we’ve strengthened our offering at both the top and bottom end.”
Mounser added the operator has also struck deals with rail operators Chiltern Railways and National Express East Anglia in order to offer two new promotional rail fares.
Customers booking accommodation will now be able to get return train tickets leading in at £16 from Warwick or Leamington Spa to London Marylebone while National Express return prices from Lowestoft to London Liverpool Street start at £30.
Mounser said: “At a time when most overseas short breaks are looking more expensive in real terms, we continue to receive increasing numbers of great UK hotel and rail offers which we can pass onto customers.”
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