Tui has opened a new store in the redeveloped Liverpool Shopping Park.
The shop boasts interactive touch screens showing indepth destination information and videos of hotels and resorts.
It will also offer a Travel Money desk, a Welcome Bar and a self-service computer for customers to access reviews and details on excursions.
The store is not one of Tui’s Holiday Design Stores but features some of the technology offered in the larger ‘next generation’ shops.
Ste Bracegirdle, head of retail for TUI, said: “We’ll be able to offer customers a state-of-the-art booking experience to find the perfect holiday for them.”
The opening comes as Tui announces a new flight route to Dalaman, Turkey, from Liverpool John Lennon Airport for summer 2019.