The Doyle Collection has relaunched its first London property after a 200 million euro renovation of the former Jurys Doyle hotel chain.
The Doyle Collection took over Jurys Doyle in 2007 and is rebranding its 11 hotels.
The Marylebone Hotel was officially opened yesterday, and will be followed by The Kensington Hotel on April 2 and The Bloomsbury Hotel in May.
The group also includes properties in Ireland and the United States and has sales offices in London, Dublin and New York.
Chief executive Bill Walshe said: “We are trying to create hotels with a sense of place and get away from the cookie-cutter approach of other companies. All the hotels will be completely individual.
“We are a small independent company so my distribution is travel agents. I love paying commission because that means the trade is delivering for us.”
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