Travel agents have been urged to jump on the trend of more interest from UK holidaymakers in all-inclusive holidays by Norwegian Cruise Line (NCL).

According to figures published by Abta, almost a quarter (23%) of Britons are thinking of taking an all-inclusive holiday in 2018 – up from 18% in 2016.

Speaking to agents onboard NCL’s new ship Bliss, Nick Wilkinson, the line’s vice president and managing director UK & Ireland, the Middle East and Africa, said he believed agents could target that market segment to boost their sales.

NCL offers a Premium All-Inclusive fare on all of its ships in which terms previously classed as ‘extras’ are included in all cruises.

Calling on agents to boost the number of Britons taking all-inclusive package holidays by booking NCL, he said: “I think it could be a lot more but to do that I need your help. Why do we not look wider? Why do we not look more broadly?”

“The one thing that we can guarantee, which no land-based holiday can offer, is that we change the scenery every day.”

Wilkinson encouraged agents to try and switch customers more inclined to go for city breaks to cruise.

“I urge you to work with us and to entice these people to our floating resorts,” he said.