The Travel Franchise is claiming a January sales hike of almost 75% over the same peaks period month last year.

Long haul sales have seen the biggest rise, with a 72% year-on-year increase.

The average spend per booking also more than doubled by 111%, showing that more people are interested in travelling further and are spending more to get there, according to the holiday franchise firm.

Paul Harrison, co-founder of Not Just Travel and The Travel Franchise, said:” Holidays are the single biggest purchase people make each year with their disposable income.

“With sales having doubled in the last year, it shows how strong uncertainty regarding the UK economy has not tainted people’s desire to travel and experience new things in different countries, which is really great to see.”