The owners of Pontin's are to create 2,000 jobs as a result of a £50 million investment to upgrade its holiday parks.
Owners Ocean Parcs are to plough funds into refurbishing the entertainment, catering and bar facilities at all its holiday centres to coincide with the launch of a restyled entertainment programme and improved food and drink offering aimed at meeting a wider range of budgets.
The centres at Brean Sands and Prestatyn Sands will be refurbished with new accommodation, shops, entertainment, restaurant and bar facilities, subject to planning approval.
Following the initial works programme, Camber Sands and Southport Holiday Centres will be completely redesigned and rebuilt. This is also subject to planning approval.
Meanwhile, capacity at the Pakefield Holiday Centre near Lowestoft will double as a result of the investment.
In total the investment is set to create more than 2,000 new jobs.
Ocean Parcs and Pontin's chief executive Ian Smith said: "It is particularly rewarding to announce these plans which will not only generate increased tourism but create over 2,000 new jobs while the country is in a recession. Our total development costs will exceed £50 million."
He added that the domestic park operator had seen a significant increase in bookings for half term, Easter and summer this year. He claimed this was due to the value for money offers, particularly well-known entertainment acts.
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