Activities Abroad has received threatening calls after it sent out a newsletter to clients advertising “chav free activity breaks”.
The newsletter, which was sent to 24,000 people last Tuesday, assured customers that they would not encounter anyone named Britney, Bianca, Tiffany or Chardonnay on an Activities Abroad holiday. They will, however, find travellers called Sarah, James, Charles or Rachel.
The newsletter has sparked heavy media attention with consumers arguing on a blog and newspaper websites.
However, founder Alistair McLean said he had put a halt to the dialogue after the office received some threatening calls. He said: “We have had one or two calls trying to put the frighteners on us and we closed the blog to protect our employees.
“Most of the feedback has been positive; we have had hundreds of emails from customers supporting us.”
The office has been busy with brochure requests, enquiries and bookings since the newsletter was send out, he added.
“We have had £300,000 worth of PR from this. We had a few nervous moments and knew it was a bold piece of PR but we’re getting great results.”
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