A new £20 million hotel could help drive further growth at Butlins on top of the 15% it has already seen for the 2009 school summer holidays.
The new Ocean Hotel will open at the operator’s Bognor Regis resort in August and is part of a £100 million investment being made over six years.
Managing director Richard Bates said the 15% sales increase had been driven by regular customers taking advantage of early booking offers. He also said Butlins could further benefit from the economic downturn.
Bates added: “The hotel’s launch is coming at the right time as we see people changing their holiday habits and they might just want to book into the high end at Butlins and that is the Ocean Hotel.”
The new hotel features 200 rooms including 110 family rooms while 75% will have a balcony.
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