Wendy Wu Tours has reported a 25% year-on-year increase in sales.
Managing director Laurence Hicks of the Chinese specialist said the growth was driven heavily by last summer’s Beijing Olympics which saw a 60% increase in sales but which dropped off between the end of September and mid-December as news of the credit crunch really hit home.
However, he added sales are rallying once again with the operator enjoying its best week of bookings last week as well as its single strongest day while the average booking price remains at around £5,000.
Hicks said: “Agents continue to support our products and they are performing well for us.
“Our figures show that the escorted tours market is holding its own against other markets and I expect this to continue throughout the year.”
He expects the market to remain strong as consumers shy away from euro and dollar-based economies.
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