Budget accommodation brand easyHotel has signed a franchise agreement with Continuum Hospitality Group for the development of a 146-room hotel in Malaga, Spain.
Part of the easyGroup that is behind airline easyJet, owns seven hotels with a total of 702 rooms, and it has a further 20 franchised hotels with 1,728 rooms.
The Malaga property will be easyHotels’ second under development in Spain, after its owned hotel in Barcelon, and located less than five minutes’ walk from the cruise terminal and 200m from Malaga train station.
It will open in 2019, following the Barcelona hotel which is due to open this summer.
Malaga welcomed more than 1.2 million tourists in 2016 with tourism arrivals up 6.7% on average every year since 2009.
The hotel will be developed and managed by Continuum Hospitality Group, is backed by investor Extendam and is scheduled to open in 2019.
The Group has hotels in the UK, Europe, and UAE. Its 87-room hotel at The Hague Scheveningen Beach is its latest opening.
Guy Parsons, CEO of easyHotel plc, said: “We continue to expand our franchise portfolio in key international destinations and I am delighted that we are strengthening our presence in both of these important European tourist resorts, working alongside highly experienced partners.
“These additions will take our franchise portfolio to 1,728 rooms opened with 1,857 under development and the Board looks forward to announcing further opportunities in due course.”
Anna Cohen and Matthieu Dracs, from investors Extendam, added: “The brand offers Malaga’s visitors comfortable accommodation at highly affordable prices and we look forward to working together to develop their first hotel in this popular tourist destination.”
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