The Adventure Company is hoping to work with more travel agencies as the adventure holiday market continues to see strong growth.
UK agency sales manager Vicky Gallear said the operator has launched a new Adventure Collection brochure for 2009/10 with the holidays offered taking in a number of different aspects, including city visits, nature experiences, new activities and beach time all in the same break.
It is hoped the variety of these breaks will prove attractive to customers who may only want to take one holiday this year due to the ongoing credit crunch.
Gallear said: “The adventure travel sector is one of the fastest growing in the market, but many travel agents are still unsure how to position and sell it. Even potential customers aren’t always clear on whether an adventure holiday would be right for them.
“There is still a preconception that adventure holidays are purely about active experiences such as abseiling down a cliff face or battling rapids on a white water raft, but adventure travel encompasses a huge range of options focusing on culture and wildlife experience, which offer an easy entry into a new type of holiday.”
Gallear added she is available to undertake in-house training for travel agencies interested in selling the product.
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