Affordable Car Hire plans to drive more business through the trade in Scotland by recruiting a dedicated account manager.

Former Collette head of UK business development Lee Foster joined the car rental broker last week as account manager based in Glasgow.

He will be responsible for forging relationships with the Scottish travel trade, building brand awareness of the Affordable Car Hire and AffordableXtras brands and ensuring representative is available in the local area to assist agents.

Foster spent more than eight years with Collette where he was initially Northern UK, Scotland and Ireland district sales manager. His roles at Collette included managing the sales teams, maintaining client relationships and contract negotiation.

Foster is also founder of Revitalise Connecting People, a networking event company which holds twice-monthly  business networking events at Hamilton Race Course and Fenwick, Glasgow.

He reports to Affordable Car Hire head of sales Stephen Joyner, who said: “Appointing Lee to the role of account manager in Scotland reinforces our commitment to working closer with the Scottish travel trade, and building some long-lasting relationships.”

Foster added: “I’m really excited to be representing Affordable Car Hire in Scotland and to be working again with the Scottish travel industry.

“I’m joining Affordable Car Hire at an exciting time and I’m looking forward to telling Scottish travel agents about Affordable’s growth plans.”